How Zelta Helps

Introduction:

In the competitive B2B SaaS market, understanding customer needs is crucial for success. A prominent SaaS company realized that they were not making the most of their extensive customer interaction data. Product decisions were often overshadowed by the opinions of high-level executives like the CEO and sales leaders, rather than based on what customers actually needed. This imbalance led to many product ideas being overlooked. Zelta provided a solution that helped make decision-making more data-driven and balanced.

The Challenge:

Traditionally, the company's product decisions were skewed by the strong opinions of a few senior executives. Product teams struggled to have their voices heard unless they could present substantial customer data to back their proposals. This requirement for detailed research made the decision-making process slow and less responsive to the fast-changing market.

The Zelta Solution:

Zelta revolutionized the company’s approach by helping them better use the data they already had. By connecting with platforms like Gong, Zoom, Salesforce, and Zendesk, Zelta enabled the product teams to quickly gather and analyze customer conversations. This analysis helped them identify common problems and interest in potential new features, allowing them to support their product decisions and challenge old ways effectively.

Key Aspects:

- Quick Data Access: Zelta's tools cut down the time needed for data gathering from weeks to mere days.
- Balanced Decision-Making: Teams could now present strong, data-driven arguments, diminishing the overwhelming influence of top executives.
- Effective Advocacy: With solid data, teams could promptly defend their product ideas, making them more agile and in tune with market demands.

Outcomes:

- Smarter Product Strategies: Teams could base their strategies on real customer feedback rather than executive assumptions.
- Improved Decision-Making: Leadership started valuing data insights, leading to more rounded and informed planning.
- Faster Innovation: Access to real-time data made product development more dynamic and customer-focused.
- Better Resource Use: Data insights highlighted key areas needing investment, optimizing resource use.
- Competitive Edge: Being able to swiftly incorporate customer feedback and market trends gave the company a strategic advantage.